Word-of-Mouth Marketing for Nonprofits

first_imgYou may not realize it, but you’re already doing a bang-up marketing job by talking about your organization online, offline or some combination of both. It’s OK to talk about your organization (at length). And have other people talk about it. And have their friends talk about it — not just online, but in REAL life.Try a few of these practices to get your word-of-mouth marketing away from your dinner table and into the marketplace where it can thrive:Find other people to talk about you. Just because you’re on the payroll doesn’t mean that you can’t talk shop outside the office — make sure co-workers are doing their part, too. Get your Board out there. Court bloggers. And, of course, tap into your pool of volunteers.Give ’em something to talk about. Turn your talkers into storytellers. You and your web of supporters have passion about what your organization does. Let your advocates explain why.Give ’em a way to talk about it. Give your storytellers outlets: handouts, collateral and online opportunities (through social media, message boards and blogs, etc.). Remember: Social proof is a powerful tool.When people talk back, listen.  LISTEN to them. What are people saying about you? What’s the public’s impression of your organization or your current campaign? Pay attention, and then…Join in the conversation again. Once you get the ball rolling with your word-of-mouth campaign, it’s time to engage the people who are responding. Be tactful and true to your organization, but most of all, be real. You enlisted people to spread your message. Now, show them that your organization is full of people (not a marketing machine) who care about their response. (Here are few tips for showing yourself in the online realm.)Keep in mind that you can apply both offline and online tactics to the above strategy. Being a marketer means getting the message out — whether it’s at computer or over coffee — and engaging with those who hear it. Now get out there and spread the word!last_img read more

Manifesto for Maternal Health: Highlights From Jhpiego

first_img ShareEmailPrint To learn more, read: Posted on March 10, 2014November 14, 2016By: Natalie Ramm, Communications Coordinator, Maternal Health Task Force, Women and Health InitiativeClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Continuing the celebration of the one-year anniversary of the “Manifesto for Maternal Health,” this post showcases the work of Jhpiego to improve global maternal health.USAID’s flagship Maternal and Child Health Integrated Program (MCHIP), led by Jhpiego, has enabled more than 1.5 million deliveries with a skilled birth attendant over five years (in accordance with point four in the manifesto), and more than 953,000 women to receive active management of the third stage of labor. Their efforts have brought postpartum hemorrhage programs to 30 new countries, and introduced pre-eclampsia/eclampsia prevention and treatment in another 15.MCHIP has also expanded postnatal and essential newborn care in 13 countries (point nine in the manifesto), and Kangaroo Mother Care for low birth weight infants in another 24. Their efforts have helped bring the Helping Babies Breathe program to 25 new countries, and deliver antibiotic treatment to more than 309,000 newborns.Additionally, more than 3.6 million women received counseling on family planning as part of integrated essential care services at MCHIP-supported health facilities over the last five years. Key Resources:Newborn healthEssential Obstetric and Newborn Care Toolkit (maternal health, too)Kangaroo Mother Care Implementation GuideMaternal healthAdvance Distribution of Misoprostol for Self- Administration: Expanding Coverage for the Prevention of Postpartum HemorrhagePPH Prevention and Management toolkitPre-Eclampsia/Eclampsia: Prevention, Detection and Management toolkitPlease join the conversation! Tell us about your work to improve maternal health over the past year and how it relates to the calls to action from the manifesto. Send an email to Kate Mitchell or Natalie Ramm or join the dialogue on Twitter using the hashtag #MHmanifesto and help us celebrate the anniversary of the manifesto for maternal health!Share this:last_img read more

The Nim team has released Nim 0190 Nim is a sys

first_imgThe Nim team has released Nim 0.19.0. Nim is a systems programming language with a focus on performance, portability, and expressiveness, the team explained.This release adds changes to strings and sequences that provide more flexibility in how they are implemented. According to the team, alternative implementations are currently in development.Other features include async improvements, a new version of Nimble, and a number of breaking changes in the standard library that impact backwards compatibility.The full release notes are available here.Databricks launches Accelerate Impact Partner ProgramDatabricks has launched its Accelerate Impact Partner Program. This program will enable Consulting and Systems Integrator partners to utilize Databricks’ Unified Analytics expertise, training programs, and global team. “Increasingly we’re seeing our Consulting and Systems Integrator partners use Databricks’ Unified Analytics Platform to help customers get value from their data and AI initiatives,” said Michael Hoff, senior vice president of business development and partners at Databricks. “The Accelerate Impact program will provide partners with a high level of training and access to our global team of experts to help customers be more successful.”Facebook announces the Oculus QuestAt Oculus Connect 5 this week Facebook announced the Oculus Quest, a new VR system with six degrees of freedom. The system will be available in Spring 2019 for $399. The system comes with Touch controllers, allowing users to interact with people and objects in a natural way.“Each year, Oculus Connect brings together VR developers, creators, and thought leaders to share insights, get hands-on with the latest tech demos and experiences, and reimagine the possibilities of the medium,” the team wrote in a post.AWS announces new High Memory instances for Amazon EC2AWS has announced the availability of new High Memory instances for Amazon EC2. Amazon EC2 High Memory instances are available in 6 TB, 9 TB, and 12 TB now, and 18 TB and 24 TB instances will be available in 2019.“With 12 TB instances available in AWS, and 24 TB instances coming next year, Amazon EC2 High Memory instances give our customers the ability to scale their in-memory database with predictable performance in the same VPC as their other AWS services,” said Matt Garman, vice president of compute services at AWS. “Customers can grow their in-memory database and easily connect it to their storage, networking, analytics, IoT, and machine learning services – helping them make faster and better business decisions.”last_img read more