The Electric Beethoven album Beathoven came out last week, treating fans to jammed out interpretations of the 3rd and 6th Symphonies of Ludwig van Beethoven. Spearheaded by bassist Reed Mathis, the foundations of these interpretations were certainly laid down on the album, but they truly come to life in the live setting.The band has spent the last several months debuting this “classical dance music” material to the live setting, with a recent show at the Beachland Ballroom in Cleveland, Ohio. Thanks to Reed Mathis and Electric Beethoven, we can listen to the opening segment, a 17-minute “Finale” from Symphony No.3, remastered from the night’s soundboard audio.We recently sat down with Mathis to discuss the project.”I honestly think that this is the beginning of the most exciting and rewarding music of my life so far,” he explained. Read the full interview here.You can catch Reed Mathis and Electric Beethoven at this year’s Brooklyn Comes Alive event on Saturday, October 22nd, alongside 50+ artists at three beloved Brooklyn venues. With members of Dead & Company, The String Cheese Incident, Tedeschi Trucks Band, Lettuce, Snarky Puppy, The Disco Biscuits and more all performing, we can’t wait for this festival! All information about Brooklyn Comes Alive can be found here.
Many credit unions are marketing meaningless, stale brands.Simply look at some of the brand messages credit unions push in their marketing today. One claims to be the “friendly place,” while another boasts the length of time it’s been serving the community, and then there’s the one telling everyone the credit union “stands prepared” to be the member’s “business partner” because it now offers business loans. (Yawn.) True? Yes. Noteworthy or unique? No.Promoting such weak brands is a waste of marketing dollars and actually does the brand more harm than good, because it tells current and potential members that the credit union has nothing special to offer beyond the standard products and services that can be found at just about any financial institution. continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr