Tagged with: Digital AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The Perfect Online Donation Process 10 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis THINK Consulting’s session at the Institute of Fundraising’s National Convention 2011.Research shows that nearly half of visitors to charity websites who want to donate never do. Almost every charity website has a different donation procedure and with this in mind, Nomensa and THINK Consulting Solutions set out to try to create the ‘perfect online donation process’. This session examined the results of testing and demonstrate to charities at every level how they could improve their own online donation journey and increase conversion rates, resulting in a higher number of donations. Howard Lake | 21 July 2011 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.