What Makes a Great Donation Page

first_imgDonordigital has a fascinating new study you can access from their home page. It reveals the results of lots of testing of various donation pages. They learned:· Size DOES Matter: Bigger donate buttons helped convert more donors· Color Can Matter Too: Vividly colored donation buttons had varying levels of impact on donation page conversion· Less Is More: Removing unnecessary fields from personal information forms significantly increased conversion· Remind people (nicely) why they want to donate: Polite header copy yielded better conversion than a more forceful call-to-action· Test, Test, Test: Donation page testing can help improve YOUR organization’s online revenue!Check it out. It’s definitely worth a read if you’re raising money.last_img