Taglines are tough. They challenge us to sum up the essence of all we do in a few words that are pithy, profound and pack a punch. My blogging frolleague Nancy, also known as president of Nancy Schwartz & Company, has a big announcement about those tough little beasts: She’s found the BEST nonprofit taglines of 2008. We’re happy to see Network for Good friend LandChoices as a big winner. (I voted for them!)Nancy says the Getting Attention Nonprofit Tagline Awards program came about when so many powerful taglines were submitted to a survey she did on nonprofit taglines. More than 1,000 taglines were submitted. Survey findings, the entire list of submitted taglines and details on finalists and award winners will be featured in a report to be published in September. Stay tuned for the report – I’ve seen a sneak preview, and it’s packed with great pointers on vastly improving your tagline. I’ll blog it as soon as it’s off the presses.Without further ado, here are the winners in each category along with comments on what makes them great:Arts & Culture: Where Actors Find Their Space —NYC Theatre SpacesThis clearinghouse for NYC rehearsal and performance spaces uses a double entendre to go beyond a description of its services and highlight the value of its work.Civic Benefit: Stand Up for a Child —CASA of Southwest MissouriCASA’s tagline provokes anger, compassion and a desire to help, in just five words.Education: Stay Close…Go Far. —East Stroudsburg University of PennsylvaniaThis simple yet distinctive tagline from East Stroudsburg cuts through the clutter. Its straightforward character mirrors that of the school.Environment & Animals: Helping Preserve the Places You Cherish —LandChoicesLandChoices’ tagline thoroughly communicates the value of its work while evoking one’s most precious memories of walks in the woods, wildflower meadows and childhood camping trips. There’s a real emotional connection here.Grantmaking: Make the most of your giving. —The Greater Cincinnati FoundationThis clear tagline articulates the value of the foundation for donors considering an alternative way to give.Health & Sciences: Improving Life, One Breath at a Time —American Lung AssociationThis unexpected focus on the breath—a core element of life—gets attention, and understanding.Human Services: When You Can’t Do It Alone —Jewish Family & Children’s Service of Sarasota–Manatee, Inc.This tagline tells the story succinctly and powerfully: It’s all about getting help when life becomes overwhelming. It makes a strong emotional connection.International, Foreign Affairs & National Security: Whatever it takes to save a child —U.S. Fund for UNICEFUNICEF engages hearts and minds with its passionate focus on helping children. Who could turn down a request for a donation?Jobs & Workforce Development: All Building Starts With a Foundation —Building Future BuildersVoters enjoyed the word play here: It adds depth of understanding without being glib. Religion & Spiritual Development: Grounded in tradition…Open to the Spirit —Memphis Theological Seminary (MTS)MTS conveys the two equally important halves of its values and curriculum in a way that makes you think about the connection.Other• The Art of Active Aging —EngAGEEngAGE surprises with the imagery of active aging and the use of the term “art” to describe the way it does its work.• Because facts matter. —Oregon Center for Public Policy (OCPP)This tagline introduces the nature of OCPP’s impact in Oregon and entices the reader or listener to find out more. Its value proposition—the truth—is particularly compelling at a time when facts are frequently disregarded in public debate.
Posted on January 24, 2017January 30, 2017By: Sarah Hodin, Project Coordinator II, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Cesarean section surgery, when medically indicated and performed by trained staff with the necessary equipment and supplies, can be a life-saving procedure for the mother and baby. However, compared to vaginal delivery, cesareans are associated with a higher risk of maternal and neonatal death; numerous maternal morbidities including infection, uterine rupture and amniotic fluid embolism; neonatal morbidities often related to iatrogenic prematurity; and potential complications in subsequent pregnancies. Studies have also observed that children born via cesarean are more likely to develop respiratory problems, diabetes and obesity later in life. Therefore, cesareans should be considered a major surgical intervention and only be performed when clinically necessary. Furthermore, to minimize the risks associated with cesarean section, the surgery should only be performed by skilled health workers in high quality facilities.For many years, researchers have debated the optimal cesarean rate for maximizing maternal and infant health outcomes. Since 1985, the World Health Organization has estimated the ideal population-level cesarean rate at 10-15%, although some scientists have suggested a higher figure. Further investigation of an optimal rate is certainly warranted. Theoretically, the optimal population-level cesarean rate should be calculated based on the proportion of laboring women who have a medical indication for cesarean delivery. But, unfortunately, the high and increasing levels of cesarean delivery rates around the world illustrate that the procedure is not always medically indicated.Clinicians sometimes disagree about what constitutes a medical indication, and in some cases lack the necessary tools to identify a complication. For example, fetal distress is a commonly reported reason for performing a cesarean—but how exactly does one measure fetal distress? How long should a provider wait for an abnormal fetal heartbeat to return to normal before deciding to perform a cesarean? How can clinicians in low-resource settings without access to fetal monitoring technology accurately assess these situations?Before developing consensus on the optimal population-level rate, the global maternal health community must agree upon the medical indications for cesarean delivery and ensure that clinicians around the world are adhering to standardized, evidence-based guidelines.Read Part 2 and Part 3.—Read a statement about the prevention of primary cesareans from the American College of Obstetricians and Gynecologists and the Society for Maternal-Fetal Medicine.Share this: ShareEmailPrint To learn more, read: