Rwanda gets 5% UK tourism boost with Arsenal sleeve deal

first_img WI vs SA 2nd Test Day 3 Live: South Africa lose early wickets; SA 35/2 (11 ov)- Follow Live Updates Euro 2020 MKD vs NED LIVE, North Macedonia vs Netherlands: North Macedonia to inflict a surprise defeat on Netherlands Football Rwanda gets 5% UK tourism boost with Arsenal sleeve deal Copa America 2021 Football Euro 2020, Ukraine vs Austria: Ukraine to ensure round of 16 berth against Austria, Follow Live Updates WTC Final LIVE: Devon Conway continues red-hot form, slams fifty to provide New Zealand dream start Share on Facebook Tweet on Twitter by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeGrab the Redeem Code just released for Wilderness Hunter UMP & Shimmy Emote before it expires, Garena Free Fire India ‘Rampage Party Giveaway Day 2’UndoGarena Free Fire Redeem Codes Rewards of 15th June: Easy ways to redeem Free Fire active code check new list of codeUndoGarena Free Fire Redeem Code of 15th June, OB28 Update AnnouncedUndoThe Rwanda Development Board (RDB) has revealed the benefits of their sleeve sponsorship of English football club Arsenal to promote the Visit Rwanda brand, states a Sportspromedia report.The three-year sponsorship deal, inked in May last year, was termed by many as “poor sponsoring the rich” and criticised that the money could have better been used on development projects in the country.Also Read: Premier League Schedule: Full list of all matchesPremier League LIVE: Catch all matches on Hotstar VIPThe RDB has now claimed that £30 million ($37 mn) from investment are already regained, based off analytics provided by sports research and consulting firm Nielsen, social media and sponsorship measurement provider Blinkfire Analytics, and research agency Hall and Partners.Arsenal as part of the deal has also shared a three-minute Visit Rwanda video on their website. The video shows Arsenal legends Lauren and Alex Scott got up close and personal with the Rwandan mountain gorillas on a truly unique trip during KwitaIzina.<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span>“Before the signing of the partnership, 71 per cent of the millions of Arsenal fans globally did not think of Rwanda as a tourist destination. At the end of the first year of the partnership half of Arsenal fans would consider Rwanda as a destination to visit,” says Belise Kariza, the RDB chief tourism officer.“In terms of overall value, the partnership so far, in year one, is worth £36 million or over Rwf36 billion. This number is based on TV viewership and social media. We can definitely say it has paid off.”Belise further adds that the agreement factored into the 1.7 million tourists that visited Rwanda in 2018 thanks to the brand exposure Arsenal gave to Visit Rwanda. She also said that the content created to promote the country as a holiday destination, aided by a tie-up with National Geographic, had seen at least 4.3 million interactions over social media and other activations.Visit Rwanda’s YouTube channel has also registered a 100% increase in subscribers, while the brand’s Twitter and Instagram followings enjoyed a boost of 72% and 577% respectively following the deal.“I think really on the visibility it is paying off. It is also paying off in terms of people visiting from the UK. In 2018 we had a five per cent increase in visitors from the UK market only,” added Belise.3Also Read: Hotstar opts out of Indian Premier League sponsorship deal: ReportBudweiser 0.0 partners with Star Sports for Premier League broadcast Euro 2020- Switzerland beat Turkey 3-1: Shaqiri brace ensure 3-1 win; Switzerland’s fate hangs on other Group results Facebook Twitter Euro 2020, Italy vs Wales LIVE: Matteo Pessina goal helps Italy beat Wales, finish top of Group A with flawless record; Follow Live Updates By Kunal Dhyani – August 27, 2019 Copa America 2021 VEN vs ECU LIVE: When and where to watch Venezuela vs Ecuador LIVE streaming in your country, India, Follow live update BCCI Apex Council Meet: BCCI to bid for 3 major global events in next tournament cycle starting from 2024; Check YourBump15 Actors That Hollywood Banned For LifeYourBump|SponsoredSponsoredUndoPost FunThese Twins Were Named “Most Beautiful In The World,” Wait Until You See Them TodayPost Fun|SponsoredSponsoredUndoDefinitionTime Was Not Kind To These 28 CelebritiesDefinition|SponsoredSponsoredUndoDaily FunnyFemale Athlete Fails You Can’t Look Away FromDaily Funny|SponsoredSponsoredUndoDefinitionMost Embarrassing Mistakes Ever Made In HistoryDefinition|SponsoredSponsoredUndoMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStory|SponsoredSponsoredUndo Football Cricket WTC Final Day 3 Stumps: India remove Conway and Latham but Kiwis on top; NZ 101/2 (49 ovs) trail by 116 runs TAGSArsenal Football ClubPremier LeaguePremier League 2019Rwanda UK tourismSports Business NewsSports Business News IndiaUK tourism SHARE Cricket Previous articleWriting instrument brand BIC Cello launches campaign with BumrahNext articleMessi more important for LaLiga than Ronaldo, Neymar: Tebas Kunal DhyaniSports Tech enthusiast, he reports on Sports Tech industry and writes on sports products. RELATED ARTICLESMORE FROM AUTHOR FootballLatest Sports NewsSportSports Business Cricket Cricket Rwanda’s decision to sponsor the Premier League team Arsenal has paid instant dividends. The African nation has reportedly registered a 5% growth in tourist influx from the United Kingdom in the first year of its deal with the Gunners to promote Visit Rawanda.Rwanda by way of an increase in its tourism revenue from the UK has reportedly recovered £ 30 million ($ 37 million) in just one year from the three-year sponsorship commitment of £ 36 million ($ 44 million). Football Copa America 2021 COL vs PER LIVE: When and where to watch Colombia vs Peru LIVE streaming in your country, India, Follow live update Football last_img

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