ITB China: Two awards for Croatian tourism

first_imgThe Croatian National Tourist Board presents the Croatian tourist offer at the ITB China business fair, which will be held in Shanghai from 15 to 17 May 2019.  The Croatian National Tourist Board together with the Slovenian Tourist Board won the prestigious CTW award for the project “Experience Croatia, Feel Slovenia“ u kategoriji „Internet & Media“ Nagrade se dodjeljuju po 16. put u ukupno pet kategorija: inovacije proizvoda, internet/mediji, kvaliteta usluge, marketing, ukupna izvedba. COTRI  će  promovirati pobjednike putem vlastitih komunikacijskih kanala i društvenih mreža, a ove je godine zaprimljen rekordan broj kandidatura, odnosno njih 67. COTRI je jedan od vodećih neovisnih istraživačkih instituta na svijetu za savjetovanje, istraživanje, informiranje, obuku i procjenu kvalitete vezano za kinesko tržište odlaznog turizma.  As part of the fair, the award ceremony “IT’S MY WORLD Travel Awards 2019” was held, and Croatia won the award in the category “Amazing Travel Experiences of the Year” for the experience of the film tour “Game of Thrones” in Dubrovnik. These are awards given by ITB China and the specialized tourist portal Qyer intended for Chinese tourists.  The CNTB points out that the Croatian delegation also met with representatives of the Chinese platform Mafengwo, which is a combination of Facebook and Trip Advisor and with representatives of the agency Travel Link, one of the best marketing agencies in tourism. The possibilities of cooperation were also discussed with the representatives of the agency Tongchengom, treće po veličini online agencije u Kini, ali i sa predstavnicima media buying agencies Hy Link, the first Chinese independent agency to have a U.S. travel brand among its many clients.  Two awards for Croatian tourism – an award for the experience of the film tour “Game of Thrones” in Dubrovnik and for cooperation with the Slovenian Tourist Board Photo: HTZ The Croatian offer is presented as part of the large stand of the European Travel Commission (ETC), where 23 European entities present their offer, including the EPK Rijeka 2020 and the Tourist Board of the City of Zagreb.  Qyer has positioned itself as an extremely popular Chinese and global platform offering travel services used by over 100 million people worldwide.  ITB China is a business fair exclusively focused on the Chinese market, which brings together representatives of international destinations, service providers and technical solutions with the largest Chinese tourism entities and customers, of which there will be more than 850 this year. Photo: ITB China Nastup na sajmu ITB China od velikog je značaja posebice u godini koja je proglašena hrvatsko kineskom godinom kulture i turizma, izjavio je direktor HTZ-a Kristjan Staničić te dodao: “For this reason, we jointly organized a special presentation of Rijeka as the European Capital of Culture in 2020, because cultural tourism is one of the most sought-after products in the large Chinese market. We are also extremely pleased that our key partners report that interest in Croatian destinations is continuously growing, which is confirmed by the tourist traffic generated from the Chinese market so far this year, which is increasing by about 60 percent compared to the same period last year.” CNTB Representation in Shanghai also participated in the ETOA workshop held on the eve of ITB, where the Director of the Representation Franka Gulin met with over 25 tour operators and Chinese media. “Impressions from the workshop are great, we were definitely among the most sought after tourist destinations of the workshop, and everyone is interested in longer tours and extending the number of nights in Croatia. The fact that key Chinese opinion creators have selected us for the Best Travel Experience award speaks volumes about the importance of Croatia as one of the fastest growing markets for Chinese tourists. This award makes us happy because it also indicates that Croatia is becoming a popular destination for Chinese tourists of younger population, which is certainly a departure from the classic type of tourists who visit us and is in line with our strategy aimed at this market., Gulin emphasized. As part of the ITB China fair, an awards ceremony was held “CTW Chinese Welcome Award“, Which has been awarded by the organization since 2004 COTRI – China Outbound Tourism Research Institute. last_img

Leave a Reply

Your email address will not be published. Required fields are marked *