Apple 2019 Brand Report Card

first_imgApple keeps falling further from the head of the pack, ranking 10th out of 12 places this year after being 7th out of 10 last year. This past year saw the company face a lot of scrutiny over its keyboards, and while it delivered the Retina display MacBook Air most everyone wanted, all of its laptops felt too iterative, with little to truly boast about.However, Apple’s fantastic tech support and dedication to making sleek-looking laptops are keeping hope alive for those who stay loyal to its ecosystem.Apple’s Key StrengthsThe best tech support: Friendly, efficient and well-informed agents are rare, and Apple knows how to train its crew to impress.Increasingly impressive performance: Record-breaking SSD speeds and Core i9 CPUs helped Apple’s MacBook Pros impress at the testing bench.Apple’s Key WeaknessesAging designs: Sure, Apple set the standards, but it’s staying within the lines it set years ago, with limited colorways, and weights that are staying the same while everyone’s shredding pounds.High prices: Apple’s reluctance to make a laptop that’s less than $800 keeps its tech out of the hands of many budget-focused shoppers.No new tricks: The MacBook Air got a bunch of hand-me-downs from the Pro, but the MacBook Pro’s missing facial recognition and the 12-inch MacBook and Non-Touch Bar MacBook Pro have gone ignored. Best & Worst Laptop Brands 2019Which laptop brand is best? We’ve ranked every major player from Apple to Huawei based on review scores, tech support, innovation and more.Volume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9接下来播放MacBook Air vs MacBook Pro: Which 13-inch MacBook Is Right For You?03:46关闭选项Automated Captions – en-USAutomated Captions – en-US facebook twitter 发邮件 reddit 链接已复制直播00:0001:3001:30Your Recommended Playlist03:46MacBook Air vs MacBook Pro: Which 13-inch MacBook Is Right For You?02:01Apple’s Mac & iPad Pro Event: 5 Things You Need To Know01:30How to Use VLOOKUP in Excel01:07How to Find Your MAC Address in Windows 1001:34How to Reset a Windows 10 PC01:32How to Turn Your Windows 10 PC into a Wireless Display关闭  Top-Rated Apple LaptopsBest MacBook for Most People: MacBook Air (2018)Most Powerful MacBook: Apple 15-inch MacBook Pro (2018) Scorecard and WinnersAcerAlienwareAppleAsusDellHPHuaweiLenovoMicrosoftMSIRazerSamsungcenter_img by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeVikings: Free Online GameIf you’re over 40 – this game is a must!Vikings: Free Online GameUndoKelley Blue Book5 Mid-engine Corvettes That Weren’tKelley Blue BookUndoVerizon WirelessThis new phone will blow your mind.Verizon WirelessUndoTODAYPolice Identify Girl Licking Ice Cream Tub In Viral VideoTODAYUndoMy Food and FamilyHealthy, Homemade Drunken Thai Noodles In Just 20 MinutesMy Food and FamilyUndo247 SportsRanking The Highest-Paid NBA Players In 2019247 SportsUndoAdvertisement Reviews (30/40)Apple’s keyboard woes continue and the few MacBooks we reviewed this year aren’t as groundbreaking as we’d hoped. As a result, the Cupertino giant’s average laptop score sits at 3.7 stars, with only one entry receiving an Editor’s Choice award. It’s not all bad news for macOS users, however: Apple finally released a new version of the MacBook Air, bringing long-awaited features to its mainstream consumer notebook. But the 12-inch MacBook is still in desperate need of some attention, and Apple continues to sell the 13-inch MacBook Pro with outdated components.AdvertisementFor all its shortcomings in the laptop space, Apple still sells some great products. Armed with an incomprehensibly fast SSD, the 15-inch MacBook Pro is a great choice in spite of its exorbitant price. Offering workstation-class productivity in a mobile package, the MacBook Pro has a sleek chassis, vivid display and long battery life.Design (10/15)No one can ever say that Apple laptops aren’t simultaneously sturdy and sleek. They can, however, say that the design has gotten rather stale over the years. Since it’s become the de facto laptop of coffee shops and workspaces, Apple’s gotten a bit too comfortable in the design area.Outside of shaving off a few ounces and inches, like the 2018 MacBook Air, the look hasn’t changed much. And in the case of the 13-inch MacBook Pro, it hasn’t changed at all. In fact, the Pro is heavier than the competition and still offering the same two colors, Space Gray and Silver, while competing laptop makers are dabbling in blues, whites and rose gold.However, there’s a reason for the term “MacBook clone.” Apple’s iconic look is still parroted by laptop manufacturers to this day.Support and Warranty (18/20)The tech-support folks who work Apple’s phone lines, live chat and social media continue to give the company a good name, providing accurate answers promptly, with a fun, jovial attitude. The only wall we hit with the company’s service was how its online knowledge base doesn’t handle synonyms well for some queries, making it difficult to find answers because you don’t think of a “webcam” as a “camera.”After a price-jump to its AppleCare+ extended tech support package in 2017, Apple’s kept its warranties the same over the last period of our reporting. Laptops come with a one-year hardware warranty and 90 days of phone support, and you can extend those allotments to three years for $249 (MacBook Air and 12-inch MacBook), $269 for the 13-inch MacBook Pro and $379 for the 15-inch MacBook Pro.Innovation (4/10)The past year was not very notable for MacBook innovation, as the only step forward was the revamped MacBook Air. It’s nice that Apple finally delivered a Retina Display, Touch ID and a Force Touch trackpad for a relatively affordable price, but there’s nothing really exciting or new here.Value and Selection (7/15)Apple has a small selection of laptops that all start at a premium price and only get more premium. The most “affordable” laptop that Apple sells is the MacBook Air, which starts at $1,099 and is outfitted with a Core i5 Y-series chip, 8GB of RAM and a 128GB SSD. It has a quality aluminum design along with a great pair of speakers, but its display is dim and its performance is subpar compared to the competition.MORE: Best Apple LaptopsA step up from that is the 13-inch MacBook Pro, which starts at $1,299 but can go up to $3,499, which gets you a Core i7, 16GB of RAM and a 2TB SSD. But with that exorbitant price, the graphics performance and battery life could’ve been better. One ace up the system’s sleeve, however, is its SSD, which is among the fastest ever in a laptop. It’s outmatched only by its big brother, the 15-inch MacBook Pro (starting at $2,399; up to $6,949). The 15-inch version is our favorite, as it boasts incredibly powerful performance.However, compared to any Windows laptop, Apple’s pricing is generally much higher. The only truly unique feature that Apple has to offer is macOS, which many users simply prefer. We’d like to see one Apple laptop in the sub-$800 range, but we don’t see that happening.last_img

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