Falkensteiner repositioning: Focus on four types of holiday motivation

first_imgFalkensteiner Hotels & Residences is repositioning itself, aiming to become the leading hotel group in Central and Southern Europe.  “The new branding process allows us to redistribute hotels according to four types of holiday motivations – “activity”, “pleasure”, “fun” and “relaxation”. Clear positioning makes it easier for the guest to find a suitable hotel that will suit his wishes and expectations.“Points out Erich Falkensteiner, a member of the society and founder. “We have a clear vision for Falkensteiner Hotels & Residences in the future. Our goal is to become the leading hotel group in the holiday segment in Central and Southern Europe. New projects are already in the pipeline – including two exclusive hotels, in Cortina d’Ampezzo in Italy and near Kronplatz in South Tyrol, which will further strengthen Falkensteiner’s leading role as a hotel group in the travel and leisure segment.” concludes Otmar Michaeler, CEO of Falkensteiner Michaeler Tourism Group (FMTG) The basis of the repositioning is primarily the promise to the guests: “For every stage of life, they offer a hotel for ideal moments of rest. ” The offer of the Falkensteiner hotel group includes a total of 26 hotels and three apartment resorts in the four- and five-star categories in seven European countries. Under the Falkensteiner Hotels & Residences brand, this hotel group offers 4.700 rooms and more than 1,7 million overnight stays and has a turnover of 180 million euros.  In 2018, Falkensteiner began the process of a comprehensive, strategic repositioning of the brand in order to continue building its position as the leading family group of holiday hotels in Central Europe. To fulfill this promise, they will further adapt their offer and services to the needs of guests, but will also focus all future business processes more strongly on interaction with current and future guests. The new marketing and development strategy of the hotel industry in the holiday segment is the reason for the sale of the hotel in the City Hotel in Vienna’s Margareten district.last_img read more

Juventus captain Buffon: I’ve spoken to Donnarumma

first_imgJuventus captain Gigi Buffon has revealed he’s spoken with AC Milan goalkeeper Gigio Donnarumma since his contract blow up.Buffon was asked about the situation surrounding Donnarumma and his contract dispute.“I don’t give advice, because I always made my own mistakes and would only be adding further chaos to the situation. I did have a bit of a 15-minute chat with Gigio, though. I can’t tell you what we said,” said Buffon.“I have no idea if he’ll remain at Milan, but I merely tell him to do what makes him happy.”last_img

Software testing is changing for the better with t

first_imgSoftware testing is changing for the better with the rise of agile and DevOps. Instead of testing occurring at the end of the development cycle, modern methods integrate testing into every step of the process. By moving testing earlier, using Test-Driven Development (TDD), features can be released immediately after passing automated tests.TDD is becoming integral in enabling Continuous Delivery or Deployment (CD), a popular agile concept. CD reimagines the traditional software development and deployment process, replacing the drawn out and coordinated phased approach with more frequent and accelerated activities around individual features. Beyond allowing features to release to customers more frequently, TDD can also increase developer productivity by avoiding developer scope creep, through the red-green-refactor cycle. The benefits of TDD can be tremendous, but it’s important to take thought and consideration into its adoption so that process, tools and people involved transition smoothly.TDD definedTDD is a novel approach to testing that flips testing from the end of the cycle to the beginning. To do so, it almost always requires defining and building an automated test before the developer writes any code. Once the test completes, the developer then writes a feature and continues to revise until it passes the test, providing instant feedback on the quality of the software being developed.TDD (and the complementary practice of Behavior-Driven Development) provides additional flexibility down the road to re-architect or refactor the software as it becomes inefficient. The automated tests needed to ensure that software continues to perform as expected have already been written and are ready to be rerun against the new code. On top of that, TDD separates features from each other so you can refactor and improve pieces of the application separately as you go. (Related: The huge role of automation in testing)For legacy apps, TDD might be harder to introduce, due to the overwhelming number of automation tests that may need to be written to cover pieces of the software, which have already been implemented. But for new software being developed from scratch by agile teams, TDD is an ideal approach.Overcoming a few TDD challenges1. Developer pushback. Logically, writing tests and performing them while code is being written makes a lot of sense. Developers can fix issues on the features they are currently writing, instead of waiting until after they’ve moved on to a different project and have changed gears mentally. Code is ready to go faster, and with in-progress assurances that it will work as expected for users.On the other hand, developers don’t often like to get mixed up in the process of testing. They are creative spirits, and may also resent being reined in to write the code exactly to pass the test. While some developers may hate the rigidity TDD enforces, others may be glad to avoid rewrites later.last_img read more