Three storm-damaged bridges reopen along Route 12A

first_imgThe Vermont Agency of Transportation (VTrans) today opened three storm-damaged bridges along Route 12A that will provide area residents better access to both Route 100 and Interstate 89. A short segment of Route 12A in Roxbury just north of Carrie Howe Road still remains closed as both a culvert and a bridge still need to be replaced, but the three newly opened bridges allow Roxbury residents to travel north to Northfield as well as south to Randolph along Route 12A. ‘In all three locations, we were able to repair and reopen bridges that were damaged by Tropical Storm Irene,’ said VTrans Secretary Brian Searles. ‘These repairs allow residents of not only Roxbury, but also Granville and Braintree to have access to Interstate 89, which will return their travel ability to close to normal.’ Two of the three newly opened bridges are located along the northern segment of Route 12A ‘ one is in Northfield, the other is in Roxbury ‘ while the third bridge is located along the southern segment of Route 12A in Braintree. The newly opened bridges north of Roxbury Village also reestablish access to the Warren Mountain Road, a town highway that provides area residents with a connection to Route 100. The remaining closed segment of Route 12A just north of Carrie Howe Road will remain closed into the fall as neither the culvert nor the bridge can be repaired. VTrans plans to replace the culvert with a short bridge, and must also replace the damaged bridge with a new one. Work to design and engineer these structures is already underway.  Construction activity will begin later this fall. For up-to-date information on storm-related openings and closings, people can call the Irene recovery call center at 1-800-VERMONT or go to the Agency’s homepage at www.aot.state.vt.uswhere(link is external) they can sign up for alerts pushed to their mobile phone. You can also follow VTrans’ recovery efforts on both Facebook and Twitter.last_img read more

Let’s make your brand marketing binge-worthy

first_img 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Ben Prager Prior to forming Prager Creative, Ben worked with design studios, branding firms and advertising agencies to push great strategy and design for all his projects. His experience with all aspects … Web: Details The term “binge-worthy” has become a social commonality over recent years. Usually we hear the term being used to describe a type of media entertainment — often in the form of a television series or podcast — which is so engrossing, a person will consecutively consume multiple pieces of that content.With the rapid increase of consumers “cutting the cord” on traditional cable in favor of Over-The-Top television (OTT TV), binge-watching has only become easier than ever. According to a report by Morning Consult, 60% of all television viewers have reported watching two or more episodes of a show in one sitting during the week.Binge-worthy content doesn’t only have to apply to forms like true crime podcasts or strangely addictive baking shows on Netflix. Credit unions can utilize bingeable characteristics for their own marketing strategies — all it takes is a little know-how on what makes content genuinely binge-worthy. Thankfully, we’ve got some tips that’ll help your brand create craveable content that your members won’t be able to get enough of.Relatable CharactersDo your communications feature characters that consumers can relate to? Even in the most fantastical television shows, such as Game of Thrones, there are human truths that audiences respond to. Since credit unions are so locally involved, relatability is a huge factor for members. Brands should consider the unique truths that are present within their own local communities in order to flesh out relatable characters for their content.These characters could be someone for your audience to root for or even something for them to root against — for example the infamous Mayhem, who’s been a successful Allstate Insurance commercial fixture for over a decade. The Mayhem man is a hilarious personification of disastrous and devastating events such as “a tree falling on your car”, “a bunch of wind”, “your blind spot”, a “vengeful pet cat.” Mayhem can — and has — taken the form of almost anything that can destroy some sort of personal asset. The character is always destructive, but his reliable nature for causing mayhem has made him an entertaining commercial to watch, even ten years later.In addition to his comedic timing, the character acts as an all-too-relatable personification of the everyday disasters we as humans tend to go through. The commercials are funny and entertaining, but Mayhem’s relatability really drives home Allstate’s whole purpose — the importance of purchasing insurance (from them, they hope).Compelling StorytellingYour relatable characters need a storyline that drives them. In order for your content to be considered bingeable, your brand should tell a clear story that consumers can get on board with. According to the leading business school at Stanford University, storytelling is 22 times more memorable than facts alone. There needs to be something to evoke an emotional response with your members, viewers, consumers, etc.. Think about the type of compelling storylines your own audience reacts best to — should they be family-oriented and feel good or have a flare for the dramatic? Perhaps goofy comedy is your route of choice. Having an interactive, compelling storyline will make a major difference in your overall marketing strategy — it has the ability to transform a dull advertisement into a fun and engaging video worthy of sharing via social media.Good Production ValueOften times one of the most important yet overlooked parts in creating bingeable content is the quality of production. In today’s advanced digital age, media-hungry consumers aren’t going to settle for poorly-shot footage or narratives that don’t flow or connect.More than 50% of consumers prefer video content over other forms such as emails, social, and blogs according to a Hubspot survey. A well-made story can take a television show from enjoyable to bingeable – the same goes with brand communications. Trust us — don’t cut corners when it comes to production elements such as color, casting, and editing. You might think these are nonessentials or minor details in the grand scheme of your marketing strategy, but your viewers will be able to tell. Proper production can be the factor between binge-worthy versus bin-worthy (the trash bin, that is). Let’s Wrap it UpWhen creating binge-worthy content for your credit union, be mindful of what will actually draw your audience in. Use the bingeable elements you feel will resonate most with your target members, and will make your brand the most memorable.last_img read more

Juletta M. Larrison, 89

first_imgJuletta M. Larrison, 89 of Greensburg, passed away on Monday, August 19, 2019 at Aspen Place Health Campus. Juletta was born on July 21, 1930 in Greensburg, the daughter of Delbert and Bertha (Phelps) Critser. She married Max Larrison on December 12, 1957 and he preceded her in death on November 26, 2010.She is survived by her son Jason Hull of Greensburg; four grandchildren – Jarrod (Kristin) Hull, Brent Hull, Jesse Hull and Isaac (Elissa) Larrison; five great grandchildren and her former daughter-in-law Della Hull. She was preceded in death by her parents, her husband and her siblings – William Critser, Rose Ella Johnston, Louise Hettmansperger and Mabel Robbins.A graveside funeral service will be held at South Park Cemetery on Friday, August 23, 2019 at 10am. Memorial contributions may be made to Our Hospice of South Central Indiana. Online condolences may be made to the family at read more

While attending QCon last month we happened upon

first_imgWhile attending QCon last month, we happened upon a great talk from Matt Ranney, chief architect at Uber. His company has more than 700 internal microservices. This has come about because the philosophy at Uber is to let new engineers write new code, rather than dive into some old crusty software that’s been handed down from team to team.This may sound crazy—it encourages the flourishing of hundreds of new software projects within an organization—but Ranney had some excellent advice to allow such a system to grow manageably. The key, he said, was to find the proper point for each service at which you can let it go. Counter to all traditional software development thinking, Ranney advocated for a state of “done” for a time in the development process where everyone simply forgets the service, documents the inputs/outputs, and moves on.(Related: How Uber thrives in chaos)When software was young, it made sense to continuously improve projects and applications: New features were the lifeblood of the ISV business. But at some point, we feel the industry lost sight of what the real goal is for most enterprise software: getting something done. While new features sell new contracts, your old users that have gotten used to how your software works can be downright hostile to changes. Google, among many, is guilty of this, and will frequently change how its applications work, move functions around, or just outright eliminate things.That’s great for the developers at Google who no longer need to support legacy code, but for the end user (that is, everyone who’d gotten used to that button being on the right, or that hotkey being over here), those changes can result in chaos, confusion and, worst of all, loss of speed.There’s a lot to be said for those systems inside your organization that no one ever touches. They’re the ones that are “done,” upon which you can build a thousand new applications without fear of them breaking because someone is still stitching the rug they’re standing on.So while Uber’s infrastructure—filled with more than 700 services mostly written in the last two years—may sound like a nightmare, it’s possible because the company has a philosophy of embracing the chaos. That may be counterintuitive, but frankly, when everything around you is pure chaos, it’s those systems that don’t change that provide the bedrock for future growth.last_img read more