Falkensteiner repositioning: Focus on four types of holiday motivation

first_imgFalkensteiner Hotels & Residences is repositioning itself, aiming to become the leading hotel group in Central and Southern Europe.  “The new branding process allows us to redistribute hotels according to four types of holiday motivations – “activity”, “pleasure”, “fun” and “relaxation”. Clear positioning makes it easier for the guest to find a suitable hotel that will suit his wishes and expectations.“Points out Erich Falkensteiner, a member of the society and founder. “We have a clear vision for Falkensteiner Hotels & Residences in the future. Our goal is to become the leading hotel group in the holiday segment in Central and Southern Europe. New projects are already in the pipeline – including two exclusive hotels, in Cortina d’Ampezzo in Italy and near Kronplatz in South Tyrol, which will further strengthen Falkensteiner’s leading role as a hotel group in the travel and leisure segment.” concludes Otmar Michaeler, CEO of Falkensteiner Michaeler Tourism Group (FMTG) The basis of the repositioning is primarily the promise to the guests: “For every stage of life, they offer a hotel for ideal moments of rest. ” The offer of the Falkensteiner hotel group includes a total of 26 hotels and three apartment resorts in the four- and five-star categories in seven European countries. Under the Falkensteiner Hotels & Residences brand, this hotel group offers 4.700 rooms and more than 1,7 million overnight stays and has a turnover of 180 million euros.  In 2018, Falkensteiner began the process of a comprehensive, strategic repositioning of the brand in order to continue building its position as the leading family group of holiday hotels in Central Europe. To fulfill this promise, they will further adapt their offer and services to the needs of guests, but will also focus all future business processes more strongly on interaction with current and future guests. The new marketing and development strategy of the hotel industry in the holiday segment is the reason for the sale of the hotel in the City Hotel in Vienna’s Margareten district.last_img read more

90 people killed in a fire at a petrol station in…

first_imgMore then 90 people have died in a fire at a petrol station in Ghana’s capital, Accra.Media sources in Ghana say the National Fire Service has confirmed that officially 90  people are dead and there are fears that the number could rise as the rescue operation continues.There are reports that those involved in the rescue operation say they have seen more than 90 bodies.The fire broke out a the Goil Filling Station at the Nkrumah Circle in Accra during heavy rains on Wednesday.Sources say most of those who were ought up in the fire were sheltering at the petrol station from the heavy down pour in Accra.It is not clear what caused the fire which followed heavy downpour in Accra that led to power outages in several homes.Hundreds of workers in the capital have were left stranded at their work places as the heavy downpour submerged the city.last_img read more

It seems the enterprise collaboration software com

first_imgIt seems the enterprise collaboration software competition is just heating up, but one platform is already dropping out of the race. VMware recently announced the end of availability of Socialcast, effective May 17, 2018. Socialcast was first acquired by VMware in May 2011. At the time, the companies described the solution as a “collaboration platform [that] unites people, applications and data in real-time.” “The acquisition of Socialcast lets us continue to move towards a user-centric environment, allowing organizations to deliver access to applications and data to any device, anywhere,” VMware wrote. According to Mike Hicks, vice president of strategy at the digital workplace company Igloo Software, the product could not keep up with the other collaboration solutions on the market such as Slack, Microsoft Teams and Google Hangouts. “Businesses’ communication and collaboration needs are increasingly versatile. While an office social network can be a strong asset for certain forms of communication, it may not be an effective means for knowledge sharing, like providing employees with company guidelines or policies. Companies need a solution that can serve all their needs via a single platform. There is an overabundance of apps in the marketplace, and leaders are looking for solutions that integrate seamlessly and can house all communication and collaboration needs in one place. Unlike Socialcast, the leading platforms provide productivity, innovation and competitive advantage benefits, aside from just a social network,” Hicks said. VMware plans to continue to support the platform for paid licenses until May 17, 2019, and will be working to find an alternative solution for users whose platform commitment extends beyond the year. VMware plans to decommission the free version by August 1, 2018. “We encourage you to begin investigating replacement options for your enterprise social collaboration solution and to export all data for your community prior to that date,” the company wrote. Before choosing a new enterprise social solution, Hicks suggests Socialcast users do a retrospective of their time using Socialcast to determine the functionality they are looking for and the limitations they faced with the platform. “Socialcast customers should look at this as an opportunity to reframe their thinking and build a complete digital workplace that revolves around the 4 key pillars of communication, collaboration, knowledge management and culture, so they can move beyond the noise to start increasing productivity and building a strong corporate culture,” he said. Enterprise collaboration solutions should be able to scale, provide a set of capabilities, and reduce the risk of silos. “For example, they need to do more than just allow employees to chat with one another. There needs to be other capabilities that allow for a fuller collaboration experience. For instance, a digital workplace helps employees collaborate, strengthen teams, and improve information sharing,” Hicks explained.More information about Socialcast’s end of life is available here.last_img read more