Falkensteiner repositioning: Focus on four types of holiday motivation

first_imgFalkensteiner Hotels & Residences is repositioning itself, aiming to become the leading hotel group in Central and Southern Europe.  “The new branding process allows us to redistribute hotels according to four types of holiday motivations – “activity”, “pleasure”, “fun” and “relaxation”. Clear positioning makes it easier for the guest to find a suitable hotel that will suit his wishes and expectations.“Points out Erich Falkensteiner, a member of the society and founder. “We have a clear vision for Falkensteiner Hotels & Residences in the future. Our goal is to become the leading hotel group in the holiday segment in Central and Southern Europe. New projects are already in the pipeline – including two exclusive hotels, in Cortina d’Ampezzo in Italy and near Kronplatz in South Tyrol, which will further strengthen Falkensteiner’s leading role as a hotel group in the travel and leisure segment.” concludes Otmar Michaeler, CEO of Falkensteiner Michaeler Tourism Group (FMTG) The basis of the repositioning is primarily the promise to the guests: “For every stage of life, they offer a hotel for ideal moments of rest. ” The offer of the Falkensteiner hotel group includes a total of 26 hotels and three apartment resorts in the four- and five-star categories in seven European countries. Under the Falkensteiner Hotels & Residences brand, this hotel group offers 4.700 rooms and more than 1,7 million overnight stays and has a turnover of 180 million euros.  In 2018, Falkensteiner began the process of a comprehensive, strategic repositioning of the brand in order to continue building its position as the leading family group of holiday hotels in Central Europe. To fulfill this promise, they will further adapt their offer and services to the needs of guests, but will also focus all future business processes more strongly on interaction with current and future guests. The new marketing and development strategy of the hotel industry in the holiday segment is the reason for the sale of the hotel in the City Hotel in Vienna’s Margareten district.last_img read more